Featured in TechBullion: Boosting Email Engagement with Interactive Campaigns

I'm excited to share that I was recently featured in TechBullion's expert roundup, Email Marketing Excellence: 17 Key Practices for High Engagement. In this insightful article, marketing leaders and entrepreneurs shared their best strategies for building stronger connections and driving higher engagement through email.

In my contribution, I talked about the power of interactive emails. One of the most successful strategies I've used is a playful "Two Truths and a Lie" campaign. Inviting subscribers to participate made the emails fun, relatable, and naturally boosted both open rates and replies—while also leading to new sales through a simple call to action.

In this feature, you’ll learn:

• 17 high-impact strategies for improving your email marketing results

• Creative ideas like interactive games, video emails, and storytelling to build deeper audience engagement

• Why authenticity, personalization, and clear CTAs matter more than ever

• How small tweaks can make a big difference in your click-through rates and conversions

If you want to create emails that truly connect (and convert), this article is packed with fresh ideas you can use right away.

👉 You can read the full article here: Read it on TechBullion

Thank you to TechBullion for including my voice in this expert roundup! It’s an honor to share strategies that help entrepreneurs grow with more ease and authenticity.