Why ActiveCampaign Is One of My Favorite Email Marketing and Automation Tools

When it comes to email marketing and automation, there's no shortage of options out there - but after testing just about everything, ActiveCampaign remains one of my absolute favorites.

If you're running your business on platforms like Kajabi or WordPress, or you want serious automation power without needing a full tech team, you're going to love what ActiveCampaign can do for you.

Today, I'm breaking down exactly why I use and recommend it, along with real-life examples of how I've integrated it into my businesses.

Disclosure: Some of the links in this post are affiliate links, which means I may earn a small commission if you choose to sign up --- at no additional cost to you. I only recommend what I personally use and truly believe in.

What is ActiveCampaign?

ActiveCampaign is an all-in-one marketing platform built for real business growth. It combines:

• Email marketing
• Marketing automation
• CRM (Customer Relationship Management)
• Sales and pipeline management
• Site and event tracking
• SMS marketing

Instead of cobbling together multiple tools, ActiveCampaign lets you create seamless experiences for your audience — all from one dashboard.

Why ActiveCampaign is One of My Favorites (Especially If You're Using Kajabi or WordPress)

1. Automations That Save You Hours Every Week

Setting up automations in ActiveCampaign feels intuitive, not intimidating.

You can create powerful flows — like sending specific emails based on actions your subscribers take, tagging users for follow-ups, and tracking engagement automatically.

These automations are ones I put on every ActiveCampaign account we work on over at Empowered Marketing Co.

• Engagement Part 1 & Part 2

  • This allows you to automatically tag users based on activity. Once a contact has hit 90 days of inactivity, we put them in an unsubscribe sequence. We don't want to pay for contacts that aren't opening our emails. You could put them through a re-engagement sequence first if you're worried, but we usually just bless, and let them go.

• Dynamic Unsubscribe

  • Depending on how you've set up your ActiveCampaign lists and what other tools you use (such as a CRM that is not AC's) you may want to use this to ensure if someone unsubscribes they get unsubscribed either from everywhere or where it's applicable.

Here's an example of more automations:

I set up an automation that welcomes new subscribers based on which freebie they download, then sends them a custom nurture series. After that, if they click certain links, they're shown different offers depending on their interests.

It feels like a personal touch, but it's all happening on autopilot.

2. Next-Level Segmentation

ActiveCampaign's segmentation and tagging features are unmatched if you want to speak to the right people at the right time.

Example:

In a Kajabi setup, when someone enrolls in a mini-course, ActiveCampaign automatically tags them inside the CRM and stops sending them promotions for that course — creating a better experience for them and increasing my sales for next steps.

Likewise, if they did not sign up, you can send a more detailed abandoned cart sequence (since Kajabi's is very generic).

3. Perfect for WordPress Integration

If your site is on WordPress, ActiveCampaign integrates beautifully with popular tools like WooCommerce, MemberPress, and even simple lead form plugins — without needing a developer. I also love Elementor Theme and how it can integrate with forms seamlessly so contacts go right into AC.

Example:

You can connect your WordPress opt-in forms to ActiveCampaign in just a few minutes. Now when someone fills out a form on your blog, they automatically get the right welcome sequence without you having to lift a finger.

4. A Built-In CRM to Grow Relationships, Not Just Lists

ActiveCampaign isn't just about email — it also helps you manage your leads and customers with their easy-to-use CRM system.

Example:

You can use ActiveCampaign's Deals feature to track high-ticket service inquiries. For example, when someone downloads your service guide, you can easily monitor their engagement, follow up at the perfect time, and move them through a personalized sales journey — all inside ActiveCampaign.

5. Reliable Deliverability

Your beautifully crafted emails won't matter if they land in spam. ActiveCampaign is consistently ranked one of the best for deliverability, meaning your messages actually make it into inboxes. Almost every time we've had a client leave AC, their rate drops, even when doing all the right things moving to a new provider!

Real Examples of How You Can Use ActiveCampaign

Here's a behind-the-scenes look at what you can set up in your ActiveCampaign account:

• Lead Magnet Delivery Sequences: Instantly deliver freebies with customized nurture emails based on the topic your subscriber chose.
• Client Onboarding: Automatically send welcome packets, intake forms, and access links to new 1:1 clients without needing to manually follow up.
• Course Launch Sequences: Tag students who purchase, send cart abandonment emails to those who don't, and offer tailored upsells based on their actions.
• Re-Engagement Campaigns: Set up automated win-back emails to reconnect with subscribers who haven't engaged in a while.
• Interest-Based Segmentation: Tag subscribers based on what they click, so you can send offers and content that match their true interests.

Who I Recommend ActiveCampaign For

• Coaches and course creators (especially if you use Kajabi and want next-level email automation)
• Service providers who want smarter, hands-off lead nurturing
• WordPress site owners who want easy integration with their funnels
• Entrepreneurs who want their email marketing to actually bring in sales, not just opens and clicks

A Few Things to Know Before You Dive In

• It's a powerhouse.
  If you're just sending the occasional newsletter, it might be more robust than you need. But if you want automations that actually free up your time while making more sales? Totally worth it.
• There's a learning curve.
  Not overwhelming, but if you've never used a CRM before, expect to spend a little time getting familiar (their onboarding and tutorials are fantastic, though!).
• It's not cheap.
  It's one of the most expensive tools out there, but for good reason — it's also one of the best.

Want to Try ActiveCampaign?

If you're ready to finally have email marketing that works for you — without the tech headaches — you can start your free trial here:

👉 Sign up for ActiveCampaign

(Affiliate disclosure: This is my affiliate link. If you sign up, I may receive a commission — at no extra cost to you. Thank you for supporting my work!)

Final Thoughts

At the end of the day, ActiveCampaign isn't just an email tool — it's a complete marketing hub that lets you deliver the kind of personalized, high-converting experience your audience deserves.

If you're serious about growing your business with less hustle and more heart, it's absolutely worth checking out.

And if you ever need help setting up your first automations or figuring out where to start, just reach out — I'm happy to point you in the right direction!